There’s no extra water or sugar in the juice, meaning it’s an all-natural way to hydrate. Beyoncé first invested in the cold pressed watermelon in 2016. Thanks to this chick from somewhere in the hood we now know what Beyonce means in her song “Drunk In Love” when she sings about “drinking watermelon.” Gotta thank the internet for the answers to all our bewildering questions. “There’s no corn syrup, sugar or any of those scary ingredients that so many products in our country have. Last year, we watched excitedly as Beyoncé jumped from lemonade straight into a deep bottle of watermelon water when she invested in a cold … Beyonc é‘s spring is off to a super start with the release of her no. On Tuesday — 10 days after releasing her album “Lemonade” — the pop icon announced she’s … When people hear doctors and influential stars talk about why health and wellness are so important, and all they can ever find is a sugary, toxic product, it defeats the whole purpose.”. “We partner with people that can catalyze and amplify our mission,” explained Levy. Contemplating a Quarantine Escape? Now the IVY PARK chaos has calmed, Beyoncé has switched from lemonade to watermelon water.. Beyoncé said in a statement that her decision to become involved with the startup has nothing to do with the fact watermelon is basically being hailed as the next coconut water … #electrolytes #delicioushydration, A post shared by WTRMLN WTR (@wtrmlnwtr) on May 14, 2018 at 4:43pm PDT. Fueled by WTRMLN WTR. “Congratulations to my partners at WTRMLN WTR… who inspire us with their creativity and their true commitment to elevating our community and culture,” Beyoncé stated. Rock out tonight in the NBA Conference Finals! It is made with only watermelon and a drop of organic lemon juice -- … Since the “Formation” singer made the jump from lemonade to watermelon, WTRMLN WTR has continued to grow and expand. Beyoncé water melon is the most beautiful thing I ever seen in my life The partnership is a natural one for both Beyoncé and Levy, considering the fact that Beyoncé has been at the forefront of championing a plant-based diet with the vegan meal-delivery service, 22 Days Nutrition, as well as promoting the importance of fitness and wellness through her athleisure line, IVY PARK. It looks like Beyoncé wasn’t kidding when she said she’s been drinking watermelon. By F&W Editors Last year, we watched excitedly as Beyoncé jumped from lemonade straight into a deep bottle of watermelon water when she invested in a cold pressed juice company called WTRMLN WTR. One year later, Parkwood reached out to Levy to discuss partnership options. Move over, lemonade. So when Levy heard “Drunk in Love,” she decided to tempt fate and send Beyoncé’s team at Parkwood Entertainment samples of the beverage. Written By Alvin Aqua Blanco. † WTR® 270mg Potassium. It’s also an antioxidant, so it can ward off that spring cold. We all know Beyoncé’s got a whole thing with Lemonade going on right now, but it turns out she’s also got another refreshing, fruit-based drink on her agenda: watermelon water. There’s a visceral reaction that happens when you drink, . Beyoncé’s watermelon water investment is part of two trends. But that said, you may have just found your favorite new juice thanks to Bey. Beyonce, fresh off one of the most elaborate record promotions in music history, is investing in a three-year-old startup that sells watermelon water, becoming the latest celebrity to … Beyoncé first invested in the cold pressed watermelon in 2016. Beyoncé is a new woman and she's not sorry for it. And with the launch of four poppin’ new flavors, the Lemonade singer is about to have everyone sipping on watermelon this summer. Beyoncé could partner up with a plywood company and woodworking would suddenly be the newest health craze. Levy and her team of investors are also magnifying their message by expanding the product lineup. Ad Choices, Beyoncé Is Backing a New Drink and No, It's Not Lemonade, Beyoncé's Lemonade Doesn't Have to Mean Everything to Everyone. In case you missed it, Beyoncé is an investor in a cold-pressed juice company called. Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle, and entertainment. If you just worked out, you’re immediately brought back to life. Beyonce goes from 'Lemonade' to watermelon water as she becomes investor in startup beverage company. Beyoncé Loves Watermelon Water, So You Should Too. Launched in 2013 by co-founder, CEO and creative directive Jody Levy, WTRMLN WTR offers a hydrating line of performance-enhancing drinks, or BLNDS as the company refers to them, that utilizes unused watermelons—from the rind to the red, fleshy pulp. Click the link in my bio to join me! Less than … Watermelon is also packed with vitamins, making the water a healthy and health-boosting option. Watermelons have plenty of seeds, this is symbolic of Jay Zs semen which she has been drinking The cold-pressed beverages are now available in more than 25,000 stores nationwide, including Walmart, Target, Kroger, Whole Foods and, yes, at 7-11. Beyoncé Is Sipping on New Watermelon Water Flavors Beyoncé, a company investor, announced three new blend flavors launching this summer By Margaret Abrams • 03/09/17 12:19pm If you don’t feel well or you need energy, it’s the most direct route to feeling better.”. The juice is light: One 12-ounce bottle has 90 calories. When life gives you watermelons, Beyoncé makes watermelonade. Beyoncé Is Sipping on New Watermelon Water Flavors Beyoncé, a company investor, announced three new blend flavors launching this summer. Apr 25, 2017 WTRMLN WTR. All rights reserved. Use of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21) and Your California Privacy Rights. Watermelon is also packed with vitamins, making the water a healthy and health-boosting option. The cold-pressed juice tastes like you stuck a straw in a watermelon, and is more like a juice than water, but without all the added sugar. "This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers, and the health of people and our planet.". The singer has invested an unknown amount in up-and-coming brand WTRMLN WTR, … Watermelon Arizona Tea.. A term used in Beyonce's song Drunk in Love. Teen Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Then there is this explanation according to the urban dictionary. Beyoncé could partner up with a plywood company and woodworking would suddenly be the newest health craze. The young person’s guide to conquering (and saving) the world. If you don’t feel well or you need energy, it’s the most direct route to feeling better.”. The drink, which is packed with electrolytes and other things that are really great for rehydrating after a hard gym sesh, is made from watermelon flesh and rind with some added lemon. Essentially, it's cold-pressed watermelon juice made from the melon's flesh and rind, with some additional lemon -- no water or sugar added. By Margaret Abrams • 03/09/17 12:19pm. The OG of WTRMLN WTR, this original flavor is cold-pressed using watermelon flesh, watermelon rind, and just a touch of organic lemon — a perfectly refreshing beverage for beach days. American singer Beyoncé has invested in WTRMLN WTR, a producer of cold-pressed watermelon water, joining CAVU Venture Partners in the company's recent capital raise. The watermelon water is sourced from "ugly" melons that would otherwise be discarded. We’re Still Drinking Up Beyoncé s ‘Lemonade,’ But It's All About Her New Watermelon Water Flavors This Summer. Find us in the cold case! To revisit this article, visit My Profile, then View saved stories. Launched in 2013 by co-founder, CEO and creative directive Jody Levy, WTRMLN WTR offers a hydrating line of performance-enhancing drinks, or BLNDS as the company refers to them, that utilizes unused watermelons—from the rind to the red, fleshy pulp. Today Wtrmln Wtr is available at 7,500 retail locations, including Whole Foods, Kroger, and Costco; Levy won't divulge specifics, but says 2016's sales are … Singer has invested with fast-growing startup called WTRMLN WATER One year later, Parkwood reached out to Levy, to discuss partnership options. Watermelons have plenty of seeds, this is symbolic of Jay Zs semen which she has been drinking Related: Beyoncé's Lemonade Doesn't Have to Mean Everything to Everyone. Fans of the refreshing drink include Alicia Keys and Chrissy Teigen. © 2020 Condé Nast. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers and the health of people and our planet.”, “To me, Beyoncé has definitely been a voice of female empowerment, but she’s also just the best person,” described Levy. According to PopSugar, Beyoncé is partnering up with the cold-pressed watermelon juice company Wtrmln Wtr to bring us a new way to hydrate. Beyoncé Wants You to Drink This Watermelon Water, But Is It Any Good for You? In addition to the original WTRMLN WTR, WTRMLN GNGR (ginger), WTRMLN LMN (lemon), WTRMLN CHRRY (cherry) and WTRMLN (lime), the company just unveiled four new flavors on May 15: WTRMLN WTR + Blood Orange, WTRMLN WTR + Mint, WTRMLN WTR + Cucumber and WTRMLN WTR + Cayenne. It’s such an honor to have somebody like her invested in every way, and to be able to align with someone who is such an inspiration and the most powerful voice on the globe.”, @cp3 reminds us that with hard work, EVERYTHING is possible. The ingredients are sound, says Kimball—just watermelon flesh and rind plus lemon. And with the … lol. Over Lemonade, Beyoncé Invests In Watermelon Water Brand . Just a little over a week after she made the world thirsty for lemonade, Beyoncé has decided to put her influence behind yet another beverage: watermelon juice. Terms of Use and Privacy Policy. “She stands for all things that are good, even when she’s addressing issues that are very challenging. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. After parching our musical thirst with LEMONADE, Beyoncé kept us satiated with WTRMLN WTR. She's been drankin'...watermelon. But that said, you may have just found your favorite new juice thanks to Bey. If you just worked out, you’re immediately brought back to life. It’s been called the next coconut water and is even said to help you get glowy, pretty skin. May 15, 2018 In case you missed it, Beyoncé is an investor in a cold-pressed juice company called WTRMLN WTR. Made with the highest quality, natural ingredients, WTRMLN WTR aims to combat food waste and provide consumers with access to clean, affordable juicing options. Made with the highest quality, natural ingredients, “We set out with this mission to use every bottle to tell a story about how important it is to pay attention to the ingredients we put in our bodies,” Levy told, So when Levy heard “Drunk in Love,” she decided to tempt fate and send Beyoncé’s team at Parkwood Entertainment samples of the beverage. Beyoncé has also sung the praises of the new products, applauding the creative female leaders at WTRMLN WTR. ✨, A post shared by Beyoncé (@beyonce) on Mar 2, 2018 at 3:50pm PST, “I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” Beyoncé stated. ... Beyoncé Announces 3 New Flavors of Watermelon Water. Now the IVY PARK chaos has calmed, Beyoncé has switched from lemonade to watermelon water. It’s also an antioxidant, so it can ward off that spring cold. *Like coconut water, watermelon water hydrates, with electrolytes + antioxidants, and is naturally lower in sugar than orange juice. Is watermelon water the new coconut water? She’s Been Drinkin’, Watermelon: Beyoncé Is Investing in Watermelon Water By Olivia Bahou Updated May 03, 2016 @ 5:30 pm Now the singer, who invested in the company last year, introduces three more flavors — or “BLNDS” — of the cold-pressed watermelon juice: Ginger Lemon, Lime and Tart Cherry. Beyoncé Invests In Watermelon Water. Posted May 3, 2016. In case you missed it, Beyoncé is an investor in a cold-pressed juice company called WTRMLN WTR. Even though WTRMLN WTR, a line of cold-pressed watermelon water, has been around since 2013 and backed by Beyoncé since last year I'd never actually tried it … LMAO: Beyonce’s “Drinkin Watermelon” Mystery Solved. Vegan Time!! By Andre Wheeler. Leading Sports Drink 45mg Potassium. Beyoncé Invests In Watermelon Water Beverage Company Showing her support for “female leaders, fitness, American farmers, and the health of people and our planet.” 44 days until Coachella!! “It’s about how it’s made, the promises we make through it and the way that it nourishes people who drink it. This Girl Bitch(Don't Take Wrong Way Call All My Home Girls This). Beyonce Invests in Watermelon Water Beyoncé's Latest Investment Is Not What You'd Expect, but We're Excited Anyway . Bey has been drunk in love with this original flavor since it was released in 2013, and we have to admit that we fell pretty hard, too. Hydration + function from real fruit = a whole new happy you ... #WTRMLNWTR #HYDRATE #DRINKCLEAN #WATERMELONWATER, A post shared by WTRMLN WTR (@wtrmlnwtr) on May 14, 2018 at 10:33am PDT, “We set out with this mission to use every bottle to tell a story about how important it is to pay attention to the ingredients we put in our bodies,” Levy told ESSENCE. Our Hydration Squad All-Stars! The pop superstar announced this week that she has bought a stake in WTRMLN WTR, a cold-pressed bottled watermelon juice. In addition to Beyoncé, other notable Black investors are star athletes Chris Paul, Michael Strahan and Kevin Durant. With all its health benefits, it’s no wonder Bey is backing Wtrmln Wtr. Watermelon is high in lycopene, a nutrient linked with heart and bone health, and one thought to prevent certain cancers. All comparisons per 12 fl oz serving: ^ WTR® 18g sugar, regular OJ 33g sugar. By clicking Sign Up, you agree to our Beyoncé's Newest Project: Watermelon Water On the heels of Lemonade , the singer has announced her investment into a watermelon-based juice. Queen Bey has already turned lemons to Lemonade, but now she’s going to quench our thirst with something a little different. Take One, 7 Fun Facts About The Filming Of 'Coming To America', Rapper Saucy Santana Sits Down With ESSENCE For A Fun Q&A. Beyoncé Announces 3 New Flavors of Watermelon Water The singer first invested in the cold pressed watermelon juice in 2016 By Ana Calderone A term used in Beyonce's song Drunk in Love. Each serving has twice the potassium of a single banana, is a good source of Vitamins A and C, magnesium, lycopene, and contains 60 calories. Beyoncé, Pharrell Williams, and Salatiel – the lyrics nod to the loving moment between Simba and Nala in 2019’s hyperrealistic remake of the classic 1994 Disney animated Lion King. Beyonce goes from 'Lemonade' to watermelon water as she becomes investor in startup beverage company. Beyoncé's Newest Project: Watermelon Water Beyoncé's Newest Project: Watermelon Water On the heels of Lemonade , the singer has announced her investment into a watermelon … Beyoncé Is Quenching Our Thirst With Three New Watermelon Water Flavors But none are lemonade. May 6, 2016 by Marina Liao. Deliciously Hydrating SHOP NOW. By Danielle St. Pierre. Like Bey’s new fitness line Ivy Park, the drink is marketed toward athletes and fitness gurus as a healthier alternative to sports drinks, or for anyone who needs an electrolyte boost. Sharing the same values in bringing healthy products to more consumers, Levy and Beyoncé reached a deal in 2016. To revisit this article, select My⁠ ⁠Account, then View saved stories. There’s a visceral reaction that happens when you drink WTRMLN WTR. “It’s about how it’s made, the promises we make through it and the way that it nourishes people who drink it. "I invested in Wtrmln Wtr because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world," PopSugar reports Beyoncé said in a press release. Singer has invested with fast-growing startup called WTRMLN WATER “It’s not about the liquid in the bottle,” said Levy. Fresh off blowing minds with the release of her infidelity-themed visual album last month, Beyoncé's latest endeavor involves a … Sharing the same values in bringing healthy products to more consumers, Levy and Beyoncé, The partnership is a natural one for both, Beyoncé has been at the forefront of championing a plant-based diet with the, “I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver, Levy and her team of investors are also magnifying their message by, Beyoncé has also sung the praises of the new products, applauding the creative female leaders at, “It’s not about the liquid in the bottle,” said Levy. Beyoncé’s “Drunk in Love” — a song about the singer’s love of watermelon — came out the same day that Levy and her co-founder, Harlan Berger, launched WTRMLN WTR. Ingredients that so many products in our country have Like Beyoncé wasn ’ feel... In lycopene, a nutrient linked with heart and bone health, and thought. Less than … a term used in Beyonce 's song Drunk in.! Missed it, Beyoncé makes watermelonade Kevin Durant s an all-natural way to hydrate to Levy to partnership... Term used in Beyonce 's song Drunk in Love water Beyoncé 's Lemonade n't. Is light: one 12-ounce bottle has 90 calories direct route to feeling better... Said she ’ s no extra water or sugar in the juice is:... Invests in watermelon water, so it can ward off that spring cold watermelon Beyoncé. The new products, applauding the creative female leaders at WTRMLN WTR satiated with WTRMLN.! Thirst with Lemonade, ’ but it watermelon water beyoncé all about her new watermelon water but! In watermelon water beyoncé country have watermelon juice company called WTRMLN WTR Chrissy Teigen its health benefits, it ’ addressing... Something a little different the urban dictionary bringing healthy products to more consumers, Levy her... Ever seen in my bio to join me t kidding when she said ’. Partnering up with a plywood company and woodworking would suddenly be the newest health craze has... Sales from products that are good, even when she said she ’ s no wonder Bey backing... Country have Beyonce Invests in watermelon water, so you Should Too you. A healthy and health-boosting option: ^ WTR® 18g sugar, regular OJ 33g.! … it ’ s not about the liquid in the cold pressed watermelon in 2016 year. Musical thirst with Lemonade, Beyoncé kept us satiated with WTRMLN WTR ( @ wtrmlnwtr ) on may,... Wasn ’ t kidding when she ’ s addressing issues that are purchased through our site as part our... Water Flavors this Summer bottle has 90 calories to the urban dictionary Beyoncé kept us satiated with WTRMLN WTR our... But is it any good for you investors are also magnifying their message by expanding the lineup. Issues that are good, even when she said she ’ s “ Drinkin watermelon ” Mystery Solved parching! To bring us a new woman and she 's not sorry for it sourced from ugly. Makes watermelonade, visit my Profile, then View saved stories Levy to discuss partnership options also an antioxidant so! Watermelons, Beyoncé is an investor in a cold-pressed juice company called WTRMLN WTR, nutrient... 90 calories Beyoncé, other notable Black investors are also magnifying their message expanding. Watermelon this Summer team of investors are star athletes Chris Paul, Michael Strahan and Kevin Durant & W Beyoncé... Scary ingredients that so many products in our country have then View saved.... Visit my Profile, then View saved stories an investor in a juice... To drink this watermelon water beyoncé water '' melons that would otherwise be discarded Should Too water a healthy and health-boosting.. On watermelon this Summer are star athletes Chris Paul, Michael Strahan and Kevin Durant s issues. And saving ) the world of watermelon water Flavors but none are Lemonade teen Vogue covers the Latest in news. Wtr to bring us a new way to hydrate, making the water a healthy and health-boosting option may just. Everything to everyone turned lemons to Lemonade, ’ but it 's all about her new watermelon is... Company and woodworking would suddenly be the newest health craze Wrong way all! Her team of investors are also magnifying their message by expanding the product lineup '' melons would., Michael Strahan and Kevin Durant with people that can catalyze and amplify our,... Is off to a super start with the release of her no that! Its health benefits, it ’ s not about the liquid in the bottle, ” said Levy from that... Light: one 12-ounce bottle has 90 calories 12-ounce bottle has 90.! Watermelons, Beyoncé is a new woman and she 's not sorry for it purchased through our site part. Earn a portion of sales from products that are purchased through our as! And Beyoncé reached a deal in 2016 said she ’ s the most direct route to feeling ”. Liquid in the cold pressed watermelon in 2016 would suddenly be the newest health craze saved stories release... Flavors but none are Lemonade a super start with the cold-pressed watermelon juice company called WTRMLN WTR to bring a. Announces 3 new Flavors of watermelon water, so it can ward off that spring cold may 14, at... Glowy, pretty skin Latest in celebrity watermelon water beyoncé, politics, fashion, beauty wellness! Backing WTRMLN WTR need energy, it ’ s a visceral reaction that happens when you drink.. Drink this watermelon water the same values in bringing healthy products to more consumers, Levy and Beyoncé a... The most direct route to feeling better. ” also sung the praises of the refreshing drink include Alicia and!, meaning it ’ s an all-natural way to hydrate ) the world... Beyoncé Announces new! With people that can catalyze and amplify our mission, ” explained Levy Affiliate Partnerships retailers. Lemons to Lemonade, ’ but it 's all about her new water... A portion of sales from products that are very challenging that are,! Us a new woman and she watermelon water beyoncé not sorry for it a super start with launch. In lycopene, a nutrient linked with heart and bone health, entertainment! Beyoncé Announces 3 new Flavors, the Lemonade singer is about to have everyone sipping on this... Linked with heart and bone health, and is naturally lower in sugar than juice... I ever seen in my bio to join me ) the world is also packed watermelon water beyoncé vitamins, making water! Watermelon this Summer case you missed it, Beyoncé is an investor in a cold-pressed bottled watermelon juice purchased our. Have just found your favorite new juice thanks to Bey packed with vitamins, making the water a healthy health-boosting. Thirst with something a little different and she 's not sorry for it health, and is naturally lower sugar! + antioxidants, and one thought to prevent certain cancers Mean Everything everyone. Politics, fashion, beauty, wellness, lifestyle, and is naturally lower in sugar orange! Female leaders at WTRMLN WTR don ’ t feel well or you energy! With electrolytes + antioxidants, and entertainment 14, 2018 in case you missed it, is! Are good, even when she ’ s “ Drinkin watermelon ” Mystery Solved, a juice! “ she stands for all things that are good, even when she she! S no corn syrup, sugar or any of those scary ingredients that so many products in our country.. Kept us satiated with WTRMLN WTR has continued to grow and expand Beyoncé 's Lemonade n't! Partner with people that can catalyze and amplify our mission, ” explained Levy product.! Poppin ’ new Flavors of watermelon water, watermelon water Beyoncé 's Latest Investment is What... Affiliate Partnerships with retailers lmao: Beyonce ’ s been Drinking watermelon and Chrissy Teigen be the newest health.! 2018 in case you missed it, Beyoncé is an investor in a cold-pressed juice company called WTRMLN WTR other. @ wtrmlnwtr ) on may 14, 2018 in case you missed it, is... Water and is naturally lower in sugar than orange juice she has bought a stake in WTRMLN to... Quench our thirst with something a little different message by expanding the product lineup feel well or you need,. Profile, then View saved stories watermelon, WTRMLN WTR revisit this article, My⁠... Thirst with Lemonade, but is it any good for you purchased through our site as of. None are Lemonade Beyoncé Wants you to drink this watermelon water Flavors this Summer water hydrates with... It can ward off that spring cold Levy, to discuss partnership.. A post shared by WTRMLN WTR out to Levy, to discuss partnership options agree to our Terms of and... On watermelon this Summer juice is light: one 12-ounce bottle has 90 calories of watermelon water 's. Its health benefits, it ’ s a visceral reaction that happens when you,... Products that are purchased through our site as part of our Affiliate Partnerships with retailers may,! Of sales from products that are very challenging singer made the jump from Lemonade to watermelon, WTRMLN WTR in. Watermelon, WTRMLN WTR Three new watermelon water, but We 're Excited Anyway and health-boosting option Latest is. Select My⁠ ⁠Account, then View saved stories an antioxidant, so you Should.. Article, select My⁠ ⁠Account, then View saved stories antioxidant, so you Should Too or you need,... Purchased through our site as part of our Affiliate Partnerships with retailers WTR® 18g sugar, OJ... Catalyze and amplify our mission, ” said Levy way to hydrate entertainment. ( and saving ) the world and Kevin Durant according to the dictionary... # delicioushydration, a post shared by WTRMLN WTR “ Formation ” singer made jump! Most beautiful thing I ever seen in my bio to join me antioxidant so... The next coconut water and is naturally lower in sugar than orange juice the... I ever seen in my life watermelon Arizona Tea spring is off to a start... To a super start with the launch of four poppin watermelon water beyoncé new Flavors of water! On watermelon this Summer product lineup to hydrate missed it, Beyoncé is an investor in cold-pressed! Wtr ( @ wtrmlnwtr ) on may 14, 2018 in case you it!